TOC: J Mar Comm


Journal of Marketing Communications, 22(6)

Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach
Eirini Tsichla, Leonidas Hatzithomas & Christina Boutsouki [Publisher] [Google Scholar]

Exploring advertiser’s expectations of advertising agency services
Sarah Turnbull & Colin Wheeler [Publisher] [Google Scholar]

An analysis of media violence in commercials aired during the telecasts of sports events
Yunjae Cheong & Justin Combs [Publisher] [Google Scholar]

A study of the structural integration of the marketing and PR functions in the C-suite
Pravin Nath & Monique Bell [Publisher] [Google Scholar]

Antecedents of mobile app usage among smartphone users
Sang Chon Kim, Doyle Yoon & Eun Kyoung Han [Publisher] [Google Scholar]