TOC: Legends CB


Legends in Consumer Behavior, James R. Bettman

Legends in Consumer Behavior

James R. Bettman

Volume 1: Consumer Information Processing: Decision Making
Edited by: John G. Lynch, Jr.

Volume 2: Consumer Information Processing: Marketing Applications
Edited by: Mita Sujan

Volume 3: Adaptive Decision Making
Edited by: John W. Payne

Volume 4: Emotion, Adaptive Decision Making and Consumer Behavior
Edited by: Mary Frances Luce

Volume 5: Recent Work on Consumer Information Processing Edited by: Itamar Simonson

Volume 6: Attitude, Identity, and Influence
Edited by: Jennifer E. Escalas

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