TOC: J Historical Res Mar


Journal of Historical Research in Marketing, 8(3)

“He just smiled and gave me a Vegemite sandwich”
Emily J.H. Contois

The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990
Susie Khamis

“It’s time”: revolution and evolution in Australian political advertising
Leanne White

Department store innovation: David Jones Ltd., Australia, 1876-1915
Dale Miller and Bill Merrilees

Marketing to the Big Middle: establishing Australian discount department stores
Matthew Bailey

The Woman’s Budget Bureau: friendship and consumption in Australia
Jackie Dickenson

Opening for business
Robert Crawford

Absence and the advertising historian
Susan Smulyan

Robert Crawford