AMA Marketing Academics


Collaborative teaching, AMA-Sheth Consortium fellows archive, choice models, and more academic stuff from this week's AMA news

Marketing Academics

Marketing Academics Weekly: 13 October 2016

AMA Members’ Collaborative Teaching Initiative Engages Students Across Universities
-By: Matt Weingarden
A group of marketing faculty are using social media to engage students in marketing courses across three universities. Called the B-school Collaboration for Marketing Courses, the initiative reinforces lessons learned in the classroom, while also offering real world experience using social channels to engage external audiences.
Related content: To Teach or Not To Teach: Tips to Transition from Marketing Practitioner to Professor

AMA-Sheth Foundation Doctoral Consortium Fellows Archive
-By: Matt Weingarden
The AMA-Sheth Foundation Doctoral Consortium archives lists the over 4,000 doctoral fellows who have attended the consortium since its inception in 1966. The invite-only consortium brings students together with faculty who have diverse expertise and knowledge and offers an incredible opportunity to build long-lasting professional relationships.
Related content: Request for Proposals: AMA Sheth Foundation Doctoral Consortium Hosts

Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes
-By: Joffre Swait, Monica Popa, and Luming Wang
The economic rationality perspective of full information usage and the psychological bounded-rationality view of selective information use can co-exist in the same decision-making space; we jointly test them and find support for both. This research offers a new modeling approach and model structure for testing how much product information gets used, and what particular pieces of information are being used, when making product choices. Information usage and preference heterogeneity can be simultaneously and separately captured.
Related content: Editors’ Perspective: Rajdeep Grewal on the Journal of Marketing Research

Want Customer Appreciation? A Simple “Thank You” May Do
-By: Lance A. Bettencourt
Smaller-than-expected benefit can lead consumers to feel less appreciated than receiving no financial benefit.
Related content: AMA Scholarly Insights

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