TOC: J Promo Man
Introduction
Journal of Promotion Management, 22(5)
Effects of Patriotism and Celebrity Endorsement in Military Advertising
–Sejin Park & Elizabeth Johnson Avery [Publisher] [Google Scholar]
An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland
–Maxwell Winchester & Gavin Lees [Publisher] [Google Scholar]
Investigating the Factors Influencing Digital Movie Piracy
–Ian Phau, Min Teah & Johan Liang [Publisher] [Google Scholar]
Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective
–Guanxiong Huang [Publisher] [Google Scholar]
Service Quality Perceptions of Foreign Direct Investors
–Aihie Osarenkhoe & Jotham Mbiito Byarugaba [Publisher] [Google Scholar]
Relationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context
–Sandra Maria Correia Loureiro & Daniela Gonçalves Gomes [Publisher] [Google Scholar]
Economic Crisis and its Impact on Promotion and Media in Cyprus
–Ioanna Papasolomou, Philip J. Kitchen, Anastasios Panopoulos & Maria Sabova [Publisher] [Google Scholar]
Grounds of Visitors’ Post-Trade Fair Behavior: An Exploratory Study
–Maria Sarmento & Minoo Farhangmehr [Publisher] [Google Scholar]
Optimal Duration of Promotion for Durable Technology Product in a Segmented Market
–P. C. Jha, Sugandha Aggarwal & Anshu Gupta [Publisher] [Google Scholar]