TOC: J Promo Man


Journal of Promotion Management, 22(5)

Effects of Patriotism and Celebrity Endorsement in Military Advertising
Sejin Park & Elizabeth Johnson Avery [Publisher] [Google Scholar]

An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland
Maxwell Winchester & Gavin Lees [Publisher] [Google Scholar]

Investigating the Factors Influencing Digital Movie Piracy
Ian Phau, Min Teah & Johan Liang [Publisher] [Google Scholar]

Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective
Guanxiong Huang [Publisher] [Google Scholar]

Service Quality Perceptions of Foreign Direct Investors
Aihie Osarenkhoe & Jotham Mbiito Byarugaba [Publisher] [Google Scholar]

Relationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context
Sandra Maria Correia Loureiro & Daniela Gonçalves Gomes [Publisher] [Google Scholar]

Economic Crisis and its Impact on Promotion and Media in Cyprus
Ioanna Papasolomou, Philip J. Kitchen, Anastasios Panopoulos & Maria Sabova [Publisher] [Google Scholar]

Grounds of Visitors’ Post-Trade Fair Behavior: An Exploratory Study
Maria Sarmento & Minoo Farhangmehr [Publisher] [Google Scholar]

Optimal Duration of Promotion for Durable Technology Product in a Segmented Market
P. C. Jha, Sugandha Aggarwal & Anshu Gupta [Publisher] [Google Scholar]