TOC: J Mar Man


Journal of Marketing Management, 32(15/16)


Contemporary issues in museums and heritage marketing management: introduction to the special issue
Babak Taheri, Kevin O’Gorman & Ian Baxter [Publisher] [Google Scholar]

Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective
Sean Lochrie [Publisher] [Google Scholar]

Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage
Derek Bryce & Senija Cauševic [Publisher] [Google Scholar]

Action at the exhibit face: video and the analysis of social interaction in museums and galleries
Dirk vom Lehn & Christian Heath [Publisher] [Google Scholar]

Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio
Maud Derbaix & Anne Gombault [Publisher] [Google Scholar]

Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters
Maree Thyne & Anne-Marie Hede [Publisher] [Google Scholar]

Role conflict and changing heritage practice: ancestral tourism in Scotland
Samantha Murdy, Matthew Alexander & Derek Bryce [Publisher] [Google Scholar]