TOC: J Assoc Con Res


Journal of the Association for Consumer Research, 1(4)

Introduction to Special Issue on the Science of Hedonistic Consumption
Angela Y. Lee and Kathleen D. Vohs

The Functional Alibi
Anat Keinan, Ran Kivetz, and Oded Netzer

Celebrate or Commemorate? A Material Purchase Advantage When Honoring Special Life Events
Joseph K. Goodman, Selin A. Malkoc, and Brittney L. Stephenson

Family Rituals Improve the Holidays
Ovul Sezer, Michael I. Norton, Francesca Gino, and Kathleen D. Vohs

Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life
Nicole L. Mead, Vanessa M. Patrick, Manissa P. Gunadi, and Wilhelm Hofmann

The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products
Sarah S. Müller, Nina Mazar, and Anne J. Fries

Wendy Kritt

Constrained Physical Space Constrains Hedonism
Alison Jing Xu and Dolores Albarracín

Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions
Courtney Szocs, Dipayan Biswas, and Adilson Borges

The Halo Effect of Product Color Lightness on Hedonic Food Consumption
Adriana V. Madzharov, Suresh Ramanathan, and Lauren G. Block

Who’s Laughing Now? The Effect of Simulated Laughter on Consumer Enjoyment of Television Comedies and the Laugh-Track Paradox
Brian Gillespie, Mark Mulder, and Manja Leib