TOC: Arts Market


Arts and the Market, 6(2)

Personality and interest in the visual arts
Catherine L. Bachleda and Asmae Bennani

Increasing loyalty in the arts by bundling consumer benefits
Emma Hall, Wayne Binney, and Julian Vieceli

Comparing the persuasiveness and professionalism of newspaper, blog, and social media sources of information in marketing and reviewing theatre
Russell Thomas Warne and Malisa M. Drake-Brooks

Consuming the Korean: memetic kitschization of unorthodox aesthetics in Gangnam Style
Soonkwan Hong and Chang-Ho Kim

Communicating an arts foundation’s values: sights, sounds and social media
Linda Wilks