Arts Marketing in Asia

Introduction

Special issue of Arts and the Market; Deadline 28 Apr 2017

CALL FOR PAPERS: Special Issue on Arts Marketing in Asia

Special issue call for papers from Arts and the Market

Guest editors:

Dr. Yu-Chien Chang, National Chengchi University, Taiwan Dr. Chloe Preece, Royal Holloway, University of London, UK

Arts and the Market is pleased to announce a Special issue focused on advances and development with regard to scholarship on Arts Marketing in Asia.

All rigorous and thought-provoking conceptual papers, literature reviews, case studies, empirical studies and practice papers using a wide range of methodologies are encouraged. A wide range of topics will be suitable for this special edition and might include (but are not limited to) the following:

  • Arts production in Asia
  • Arts consumption in Asia and audience-development
  • Arts marketing in Asia
  • Arts and cultural brands in Asia
  • Tension between artistic and market orientations in Asia
  • Legal issues in marketing the arts in Asia
  • Cultural policy in Asia
  • Funding of the arts in Asia
  • Ideological and political perspectives on the arts in Asia
  • Arts festivals in Asia
  • ‘Star’ artists in Asia
  • Artistic careers in Asia
  • Use of the arts in tourism marketing in Asia

Schedule

  • Deadline for submission: 28th April, 2017
  • Publication: March 2018

All manuscripts submitted should follow the guidelines for Arts and the Market. These are available here:

http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=aam

Prospective contributors with questions concerning the potential suitability of topics, editorial expectations, or any further questions regarding this special issue are invited to contact the Guest Editors directly by email:

Full information available at

http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=6582