Arts Marketing in Asia


Special issue of Arts and the Market; Deadline 28 Apr 2017

CALL FOR PAPERS: Special Issue on Arts Marketing in Asia

Special issue call for papers from Arts and the Market

Guest editors:

Dr. Yu-Chien Chang, National Chengchi University, Taiwan Dr. Chloe Preece, Royal Holloway, University of London, UK

Arts and the Market is pleased to announce a Special issue focused on advances and development with regard to scholarship on Arts Marketing in Asia.

All rigorous and thought-provoking conceptual papers, literature reviews, case studies, empirical studies and practice papers using a wide range of methodologies are encouraged. A wide range of topics will be suitable for this special edition and might include (but are not limited to) the following:

  • Arts production in Asia
  • Arts consumption in Asia and audience-development
  • Arts marketing in Asia
  • Arts and cultural brands in Asia
  • Tension between artistic and market orientations in Asia
  • Legal issues in marketing the arts in Asia
  • Cultural policy in Asia
  • Funding of the arts in Asia
  • Ideological and political perspectives on the arts in Asia
  • Arts festivals in Asia
  • ‘Star’ artists in Asia
  • Artistic careers in Asia
  • Use of the arts in tourism marketing in Asia


  • Deadline for submission: 28th April, 2017
  • Publication: March 2018

All manuscripts submitted should follow the guidelines for Arts and the Market. These are available here:

Prospective contributors with questions concerning the potential suitability of topics, editorial expectations, or any further questions regarding this special issue are invited to contact the Guest Editors directly by email:

Full information available at