The Future of Advertising


The Journal of Advertising offers free access to three articles on the definition and future of advertising

Journal of Advertising Latest Articles on the Future and New Definition of Advertising

The Journal of Advertising is pleased to offer free online access to three articles chosen from Volume 45, Issue 3. These articles cover the future and new definition of advertising. Please enjoy one month of free access to the articles below.

– Kevin L. Keller, "Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?"

– V. Kumar and Shaphali Gupta, "Conceptualizing the Evolution and Future of Advertising"

– Micael Dahlén and Sara Rosengren, "If Advertising Won’t Die, What Will It Be? Toward a Working Definition of Advertising"

These articles can be accessed from this link:

Shintaro Okazaki
Editor-in-Chief, Journal of Advertising
King’s College London