TOC: Mar Intell Planning


Marketing Intelligence & Planning, 34(6)

Perceptions of mobile plan unit pricing and terms and conditions
Lisa McQuilken, Nichola Robertson, Michael Polonsky, Paul Harrison, and David Bednall

Social media brand building strategies in B2B companies
Timothy Cawsey and Jennifer Rowley

Brand architecture shift and corporate brand equity: an exploratory study
Veronica Gabrielli and Ilaria Baghi

Evaluating co-branded products: the socioeconomic strata effect
Rafaela Almeida Cordeiro, Mateus Canniatti Ponchio, and José Afonso Mazzon

Consumer preferences and policy implications for the green car market
Mahzabin Chowdhury, Khan Salam, and Richard Tay

Reducing reputational risk
Shaun Benn, Russell Abratt, and Nicola Kleyn

Differences between stayers, switchers, and heavy switchers
Antonio Carrizo Moreira, Pedro Miguel Silva, and Victor F. Moutinho

Message involvement and attitude towards green advertisements
Angeline Gautami Fernando, Bharadhwaj Sivakumaran, and L. Suganthi

CSR, relationship quality, loyalty and psychological connection in sports
Munyaradzi W. Nyadzayo, Civilai Leckie, and Heath McDonald