Special section on Marketing resources, performance, and competitive advantage

Marketing resources, performance, and competitive advantage: A review and future research directions
–Nebojsa S. Davcik, Piyush Sharma [Publisher] [Google Scholar]

A resource-based view of stakeholder marketing
–Alexander J. Kull, Jeannette A. Mena, Daniel Korschun [Publisher] [Google Scholar]

Stakeholder relationships, brand equity, firm performance: A resource-based perspective
–Hui-Ming Deanna Wang, Sanjit Sengupta [Publisher] [Google Scholar]

Managing market intelligence: The comparative role of absorptive capacity and market orientation
–Sirisuhk Rakthin, Roger J. Calantone, Joyce Feng Wang [Publisher] [Google Scholar]

Firms’ capability portfolios throughout international expansion: A latent class approach
–Lauri Haapanen, Mari Juntunen, Jouni Juntunen [Publisher] [Google Scholar]

Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations
–Yonggui Wang, Na Wang, Ling Jiang, Zhilin Yang, Victor Cui [Publisher] [Google Scholar]

Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power
–Luca Cacciolatti, Soo Hee Lee [Publisher] [Google Scholar]

Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011
–Hidesuke Takata [Publisher] [Google Scholar]

Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach
–Jeffrey G. Covin, Fabian Eggers, Sascha Kraus, Cheng-Feng Cheng, Man-Ling Chang [Publisher] [Google Scholar]

Value creation and appropriation following M&A: A data envelopment analysis
–Mahabubur Rahman, Mary Lambkin, Dildar Hussain [Publisher] [Google Scholar]

It goes with the territory: Communal leverage as a marketing resource
–Nathalie Spielmann, Christopher Williams [Publisher] [Google Scholar]

Strategic marketing capability: Mobilizing technological resources for new product advantage
–Namwoon Kim, Sohyoun Shin, Sungwook Min [Publisher] [Google Scholar]

Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
–Arnela Ceric, Steven D’Alessandro, Geoff Soutar, Lester Johnson [Publisher] [Google Scholar]

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
–Piyush Sharma, Nebojsa S. Davcik, Kishore Gopalakrishna Pillai [Publisher] [Google Scholar]

Special section on Marketing Innovation: A Consequence of Competitiveness

Marketing innovation: A consequence of competitiveness
–Suraksha Gupta, Naresh K. Malhotra, Michael Czinkota, Pantea Foroudi [Publisher] [Google Scholar]

Market driving strategies: Beyond localization
–Pervez Ghauri, Fatima Wang, Ulf Elg, Veronica Rosendo-Ríos [Publisher] [Google Scholar]

Local, global, and internal knowledge sourcing: The trilemma of foreign-based R&D subsidiaries
–Suma Athreye, Georgios Batsakis, Satwinder Singh [Publisher] [Google Scholar]

Brand origin and country of production congruity: Evidence from the UK and China
–Teck-Yong Eng, Sena Ozdemir, Grant Michelson [Publisher] [Google Scholar]

The local brand representative in reseller networks
–Suraksha Gupta, Naresh K. Malhotra, Michael Czinkota, Pantea Foroudi [Publisher] [Google Scholar]

Localization in China: How guanxi moderates Sino–US business relationships
–Dorothy Ai-wan Yen, Ibrahim Abosag [Publisher] [Google Scholar]

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
–Hans Ruediger Kaufmann, Dan Alex Petrovici, Cid Gonçalves Filho, Adriano Ayres [Publisher] [Google Scholar]

Special section on Luxury Brand Strategies and Customer Experiences

Luxury brand strategies and customer experiences: Contributions to theory and practice
–Eunju Ko, Ian Phau, Gaetano Aiello [Publisher] [Google Scholar]

YouTube vloggers’ influence on consumer luxury brand perceptions and intentions
–Jung Eun Lee, Brandi Watkins [Publisher] [Google Scholar]

Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
–Jan F. Klein, Tomas Falk, Franz-Rudolf Esch, Alexei Gloukhovtsev [Publisher] [Google Scholar]

Ingredient branding for a luxury brand: The role of brand and product fit
–Hakil Moon, David E. Sprott [Publisher] [Google Scholar]

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
–Jungmin Yoo, Minjung Park [Publisher] [Google Scholar]

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers
–Elodie Gentina, L.J. Shrum, Tina M. Lowrey [Publisher] [Google Scholar]

Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear
–Choong Hoon Lim, Kihan Kim, Yunjae Cheong [Publisher] [Google Scholar]

The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
–Anastasia Stathopoulou, George Balabanis [Publisher] [Google Scholar]

Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop
–Sooyun Kim, Geebum Park, Yeonjoo Lee, Sunmee Choi [Publisher] [Google Scholar]

Conceptualizing country-of-ingredient authenticity of luxury brands
–Isaac Cheah, Zahirah Zainol, Ian Phau [Publisher] [Google Scholar]

Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
–Eunha Choi, Eunju Ko, Angella J. Kim [Publisher] [Google Scholar]

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
–Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh [Publisher] [Google Scholar]

Regular Papers

Identifying the configurational paths to innovation in SMEs: A fuzzy-set qualitative comparative analysis
–Meysam Poorkavoos, Yanqing Duan, John S. Edwards, Ramakrishnan Ramanathan [Publisher] [Google Scholar]

How proximity matters in innovation networks dynamics along the cluster evolution. A study of the high technology applied to cultural goods
–Luciana Lazzeretti, Francesco Capone [Publisher] [Google Scholar]

Relational norms in customer–company relationships: Net and configurational effects
–Marcel Paulssen, Alexander Leischnig, Björn S. Ivens, Mattias M. Birk [Publisher] [Google Scholar]

How is value perceived by children?
–Janine Williams, Nicholas Ashill, Peter Thirkell [Publisher] [Google Scholar]

Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions
–Damien Chaney, Renaud Lunardo, Grégory Bressolles [Publisher] [Google Scholar]

Reviving sleeping beauty brands by rearticulating brand heritage
–Delphine Dion, Gérald Mazzalovo [Publisher] [Google Scholar]

A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
–Sang-Uk Jung, John Zhu, Thomas S. Gruca [Publisher] [Google Scholar]

Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea
–Dana L. Alden, James B. Kelley, James B. Youn, Qimei Chen [Publisher] [Google Scholar]

The effect of managerial cost prioritization on sales force turnover
–Jenifer Skiba, Amit Saini, Scott B. Friend [Publisher] [Google Scholar]

Start-ups, incumbents, and the effects of takeover competition
–Jan U. Becker, Michel Clement, Markus Nöth [Publisher] [Google Scholar]

When do franchisors select entrepreneurial franchisees? An organizational identity perspective
–Anna Watson, Olufunmilola (Lola) Dada, Marko Grünhagen, Melody L. Wollan [Publisher] [Google Scholar]

The antecedents of cross-functional coordination and their implications for marketing adaptiveness
–Kholoud Mohsen, Teck-Yong Eng [Publisher] [Google Scholar]

Assessing individuals’ re-gifting motivations
–Gianluigi Guido, Giovanni Pino, Alessandro M. Peluso [Publisher] [Google Scholar]

The implications of slack heterogeneity for the slack-resources and corporate social performance relationship
–Ali M. Shahzad, Fariss T. Mousa, Mark P. Sharfman [Publisher] [Google Scholar]

Avoiding the “too comfortable in the saddle” syndrome: Obtaining high performance from the chairperson, CEO and inside directors
–Timothy O’Shannassy, Mark A.A.M. Leenders [Publisher] [Google Scholar]

Attribute-based design perceptions and consumer-brand relationship: Role of user expertise
–Abhishek Mishra [Publisher] [Google Scholar]

When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews
–Thomas Reimer, Martin Benkenstein [Publisher] [Google Scholar]

Early-mover advantages at cross-border business-to-business e-commerce portals
–Ziliang Deng, Zeyu Wang [Publisher] [Google Scholar]

Corporate financing decisions under ambiguity: Pecking order and liquidity policy implications
–Elettra Agliardi, Rossella Agliardi, Willem Spanjers [Publisher] [Google Scholar]

The differential effects of functional vis-à-vis relational customer orientation on salesperson creativity
–C. Fred Miao, Guangping Wang [Publisher] [Google Scholar]

The boundary spanning of managers within service networks
–Andrew Alexander, Christoph Teller, Anne L. Roggeveen [Publisher] [Google Scholar]

The role of customer regulatory orientation and fit in online shopping across cultural contexts
–Abdul R. Ashraf, Mohammed A. Razzaque, Narongsak (Tek) Thongpapanl [Publisher] [Google Scholar]

Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
–Gianluigi Guido, Marco Pichierri, Rajan Nataraajan, Giovanni Pino [Publisher] [Google Scholar]

The effect of apathetic motivation on employees’ intentions to use social media for businesses
–Jared M. Hansen, Michael A. Levin [Publisher] [Google Scholar]

Investigating partners’ opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges
–Jinjie Xue, Hongping Yuan, Benshan Shi [Publisher] [Google Scholar]

The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness
–Danielle A. Tucker, Jane Hendy, James Barlow [Publisher] [Google Scholar]

Forecasting intraday call arrivals using the seasonal moving average method
–Devon K. Barrow [Publisher] [Google Scholar]

The evoking power of servicescapes: Consumers’ inferences of manipulative intent following service environment-driven evocations
–Renaud Lunardo, Dominique Roux, Damien Chaney [Publisher] [Google Scholar]

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