TOC: Intl J Res Mar


International Journal of Research in Marketing, 33(3)

Special Section: ATTRIBUTION (Path to Digital Conversion); Guest Editors: P.K. Kannan, Werner Reinartz and Peter C. Verhoef

The path to purchase and attribution modeling: Introduction to special section
P.K. Kannan, Werner Reinartz, Peter C. Verhoef [Publisher] [Google Scholar]

Mapping the customer journey: Lessons learned from graph-based online attribution modeling
Eva Anderl, Ingo Becker, Florian von Wangenheim, Jan Hendrik Schumann [Publisher] [Google Scholar]

Do display ads influence search? Attribution and dynamics in online advertising
Pavel Kireyev, Koen Pauwels, Sunil Gupta [Publisher] [Google Scholar]

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Evert de Haan, Thorsten Wiesel, Koen Pauwels [Publisher] [Google Scholar]

Effects of TV advertising on keyword search
Mingyu Joo, Kenneth C. Wilbur, Yi Zhu [Publisher] [Google Scholar]

Evaluating the impact of social media activities on human brand sales
Alok R. Saboo, V. Kumar, Girish Ramani [Publisher] [Google Scholar]

The B2B Knowledge Gap
Gary L. Lilien [Publisher] [Google Scholar]

The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?
Arjen van Lin, Els Gijsbrechts [Publisher] [Google Scholar]

Sampling designs for recovering local and global characteristics of social networks
Peter Ebbes, Zan Huang, Arvind Rangaswamy [Publisher] [Google Scholar]

The role of product newness in activating consumer regulatory goals
Yong (Eddie) Luo, Veronica Wong, Ting-Jui Chou [Publisher] [Google Scholar]

The effect of self-concept clarity on discretionary spending tendency
Gülen Sarial-Abi, Zeynep Gürhan-Canli, Tarcan Kumkale, Yeosun Yoon [Publisher] [Google Scholar]

Preference instability, consumption and online rating behavior
Soumya Mukhopadhyay, Tuck Siong Chung [Publisher] [Google Scholar]

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Koen Pauwels, Zeynep Aksehirli, Andrew Lackman [Publisher] [Google Scholar]

The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
Mohammad G. Nejad, Mehdi Amini, Daniel L. Sherrell [Publisher] [Google Scholar]

Illusion of variety: Lower readability enhances perceived variety
Zhongqiang (Tak) Huang, Jessica Y.Y. Kwong [Publisher] [Google Scholar]

The zero-price effect in a multicomponent product context
Elisa Baumbach [Publisher] [Google Scholar]

The impact of content sentiment and emotionality on content virality
Irina Heimbach, Oliver Hinz [Publisher] [Google Scholar]

The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Yvonne K. Saini, John G. Lynch [Publisher] [Google Scholar]

Erratum to “A Multi-category Customer Base Analysis”, [International Journal of Research in Marketing, 31 (3), 2014 266–279]
Chang Hee Park, Young-Hoon Park, David A. Schweidel [Publisher] [Google Scholar]