EMAC 2017


European Marketing Academy, Groningen, NL, 23-26 May 2017; Deadline 2 Dec

EMAC 2017 Annual Conference

Call for papers

The University of Groningen and EMAC invite electronic submissions to the EMAC 2017 Annual Conference scheduled on May 23-26, 2017 in Groningen, The Netherlands

All submissions are due in PDF format and should be done online here or via the EMAC 2017 Website no later than December 2, 2016, 12:00 (noon) CET Time.

Different kinds of submission formats are possible. For each format, there are specific guidelines describing how to prepare and submit the required materials.

The guidelines can be found on the EMAC 20EMAC 2017 website, and by following the links below:

Please read the specific GUIDELINES for your submission type carefully! Submissions that do not adhere will be deleted from the system.

Below, you will find information common for all submission types. You can submit only one paper to a competitive track (Tracks 1 to 20) as the presenting author. However, you can be the non-presenting and non-submitting author of multiple competitive papers. Participation in special sessions, tutorials, and roundtables is exempt from the one-presenter limitation.

By submitting a paper, submitting authors commit to attending the conference and presenting the paper. If after acceptance of the paper the submitting author would be unable to participate in the conference, one of the co-author can take over the presenting role. All submissions will be peer-reviewed. You can expect to receive feedback regarding the decisions by Mid-March, 2017. After the submission deadline, no revision of papers and proposals will be accepted. If accepted, the submission will appear as-is in the conference proceedings.


EMAC is pleased to announce the following awards which will be presented at the EMAC 2017 Conference:

Best Paper Award Based on Doctoral Work To be eligible for the award, you need to fulfil the following conditions:

  1. You are still a doctoral student at the time of the conference (May 23, 2017)
  2. Your submitted paper has to be based on your doctoral work.

If you wish to be considered for this award, you are invited to complete the relevant section on the online paper submission form.

The Susan P. Douglas Award for the Conference Best Paper on International Marketing Competitive papers in all tracks, if nominated by the track chairs, can be eligible for this award.

We look forward to your submissions!

Best regards,

Tammo Bijmolt, Koert van Ittersum, Peter Verhoef and Jaap Wieringa, EMAC Conference Chairs

Anne-Laure Marteaux, EMAC Executive Secretary