Marketing Academics Weekly: 22 September 2016

Making Research in Business Have More Impact: A Relational Engagement Approach
-By: Julie Ozanne and Brennan Davis
Authors Julie Ozanne and Brennan Davis recently discussed the disconnect between academic research and its impact on society. In their article, they explore the benefits of the "Relational Engagement Approach" and highlight three direct outputs of this process that are mutually beneficial for both researchers and end users: productive interactions, enhanced capacities, and improved social networks. The piece resulted in two commentaries from Jerome Williams, Executive Vice Chancellor and Provost at Rutgers University, and Anne M. O’Leary-Kelly, Senior Associate Dean at Sam M. Walton College of Business. The AMA sees this as an opportunity to start an open dialogue and is eager to hear how others in the discipline feel about Ozanne and Davis’ comments. Feel free to post comments on the article or email Matt Weingarden at mweingarden@ama.org if you would like to post a more formal response.
Related content: The Transformative Consumer Research Movement

Publicly Engaged Scholarship: An Answer to Why the "Shoemaker’s Children Go Barefoot" in Marketing
-By: Jerome D. Williams
Jerome D. Williams, Executive Vice Chancellor and Provost at Rutgers University – Newark, offers a response to the recent column, "Making Research in Business Have More Impact: A Relational Engagement Approach" and offers his own insights regarding how scholarly impact may be measured by those both inside and outside of the academy.
Related content: Researchers Eye Diversity in a Diverse Marketplace

Commentary on Ozanne and Davis’s "Making Research in Business Have More Impact: A Relational Engagement Approach"
-By: Anne M. O’Leary-Kelly
Anne M. O’Leary-Kelly, Senior Associate Dean at the Sam M. Walton College of Business at University of Arkansas offers her thoughts on Julie Ozanne and Brennan Davis’ column, "Making Research in Business Have More Impact: A Relational Engagement Approach" and offers insights as an administrator navigating AACSB’s new focus on scholarly impact.
Related content: Consumer-Based Strategy: Uniting Researchers Across Methods

The Future of Cash: Should Marketers Plan for Mobile Payments?
-By: Hal Conick
Coffee, doughnuts and quick-service food have all had early mobile payment successes. However, other markets may have a tough time catching up in the near future due to a lack of infrastructure in the U.S. When mobile marketing reaches its tipping point, marketers could see a huge advantage, especially from customer tracking and data. It remains to be seen how or when mobile payments will become ubiquitous in the U.S., but marketers will need to be ready with a great product and a deliverable promise.
Related content: Journal Reader: An Unprecedented Era of Mobile Marketing

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