Call for MEFA “Track” Proposals

2017 Marketing Ethnic Faculty Association Conference

San Francisco, California

August 2 – August 4, 2017

The Marketing Ethnic Faculty Association (MEFA) is seeking to establish a dialogical format for the 2017 conference held August 2 – August 4, 2017 in San Francisco, CA. This format consist of having collaborative research work-groups in various tracks establish research ideas during the conference with the ultimate goal of developing multiple journal publications. Currently, we are seeking co-chairs for the individual tracks.

The Track Chair Job Description.

• Define a specific theme or project for the track
• Participate in group member selection
• Present a summary accomplishments and next steps

Generally tracks have two chairs but on occasion the tracks are led by three people. Track chairs with different levels of experience are encouraged to apply.

General Track Topics. General track topics should fall into one of the topic areas listed below. Please indicate in your proposal which topic area(s) the proposed track would fall under. However, we would like for the track chair(s) to be able to provide more focus for the benefit of research initiatives. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area (e.g. a record of successful peer-reviewed research). Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.

Important Dates. Submit your proposals by October 15, 2016 to info@mefassoc.org with the subject line MEFA TRACK PROPOSAL. We will notify conference track applicants by November 6, 2016. We will announce a call for submission to the selected tracks on November 13, 2016, due on January 30, 2017. We will notify applicants of acceptance decision by February 24, 2017.

The Submission. If you are interested in serving as a track co-chair, please email an overview/extended abstract of 2000 words on the proposed track. This overview should include the title of the session, and describe the objective of the track, its structure and general orientation, likely audience, key issues, and topics to be covered by the presentations. In addition, a one-paragraph biography, and a signed letter that all co-chairs are committed to participating in the project is required. Finally, please prepare a separate description not exceeding 250 words that includes the types of papers that the track would accept. If the track is accepted for inclusion in the conference, this description will be used to craft the Call for Papers. All participants of the conference must either be members of Marketing Ethnic Faculty Association or alumni of the PhD Project. Conference organizers reserve the right to cancel a track after the Call for Papers submission deadline. Only accepted tracks that receive at least 4 paper submissions will be included in the conference.

Tracks choose their own post-conference publication goals. Generally track participants have the opportunity to opt into a goal but they must make a significant contribution to claim authorship.

MARKETING SCIENCE INSTITUTE

• Advertising
• Brands and Brand Equity
• Competition
• Consumer Behavior
• Customer Relationships and Experiences
• Distribution Channels/Retailing
• Global Marketing
• Innovation
• Legal and Social Issues
• Marketing Communications
• Marketing Decision Support
• Marketing Pedagogy
• Markets and Marketing Strategy
• Pricing and Promotions
• Product and Service Management
• Research Methods and Tools
• Role of Marketing/Market Orientation
• Sales
• Social Networks
• Supply Chain/Logistics
• Technology-enabled Marketing

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