TOC: Sport Mar Quart


Sport Marketing Quarterly, 25(3)

Industry Insider: Nicholas Horbaczewski


– Mark Nagel [Publisher]
Effects of Advertisement Setting and Actor Race on African Americans’ Intentions to Consume Baseball
– Brandon Brown, Gregg Bennett, Khalid Ballouli [Publisher]
Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants
– Brendan Dwyer, Rebecca M. Achen, Josh Lupinek [Publisher]
Differential Effects of Motives and Points of Attachement on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees
– Khalid Ballouli, Galen T. Trail, Todd C. Koesters, Matthew J. Bernthal [Publisher]
The Rio 2016 Olympics: Analyzing Rule 40’s Moment to Shine
– John Grady [Publisher]
Losing the Core Sport Product: Marketing Amidst Uncertainty in College Athletics
– Michael Hutchinson, Cody T. Havard, Brennan K. Berg, Timothy D. Ryan [Publisher]