– Mark Nagel [Publisher]

 

Effects of Advertisement Setting and Actor Race on African Americans’ Intentions to Consume Baseball

– Brandon Brown, Gregg Bennett, Khalid Ballouli [Publisher]

 

Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants

– Brendan Dwyer, Rebecca M. Achen, Josh Lupinek [Publisher]

 

Differential Effects of Motives and Points of Attachement on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees

– Khalid Ballouli, Galen T. Trail, Todd C. Koesters, Matthew J. Bernthal [Publisher]

 

The Rio 2016 Olympics: Analyzing Rule 40’s Moment to Shine

– John Grady [Publisher]

 

Losing the Core Sport Product: Marketing Amidst Uncertainty in College Athletics

– Michael Hutchinson, Cody T. Havard, Brennan K. Berg, Timothy D. Ryan [Publisher]