TOC: J Hosp Mar Man
Introduction
Journal of Hospitality Marketing & Management, 25(7)
Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry
–Eun-Kyong (Cindy) Choi, Deborah Fowler, Ben Goh & Jingxue (Jessica) Yuan [Publisher] [Google Scholar]
Managing Customer Retention in Private Clubs Using Churn Analysis: Some Empirical Findings
–Thomas A. Maier & Sagarika Prusty [Publisher] [Google Scholar]
A Journey to Save on Travel Expenses: The Intentional Buying Process of Consumers on Opaque-Selling Websites
–Hsiangting Shatina Chen & Jingxue (Jessica) Yuan [Publisher] [Google Scholar]
Purchasing Wine Online: The Effects of Social Influence, Perceived Usefulness, Perceived Ease of Use, and Wine Involvement
–Mark A. Bonn, Woo Gon Kim, Sora Kang & Meehee Cho [Publisher] [Google Scholar]
Strategic Orientation as a Mediator Between Environmental Dimensions and Performance: A Study of Brazilian Hotels
–Carlos Eduardo Carvalho, Carlos Ricardo Rossetto & Miguel Angel Verdinelli [Publisher] [Google Scholar]