TOC: J Global Fash Mar


Journal of Global Fashion Marketing, 7(4)

Consumers’ purchase intention of 3D-printed apparel
Anna Perry [Publisher] [Google Scholar]

Comforting or rewarding myself: Choices for self-gifting
Hee Jin Hur & Ho Jung Choo [Publisher] [Google Scholar]

Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective
Jie G. Fowler, Rongwei Chu, James W. Gentry & Himadri Roy Chaudhuri [Publisher] [Google Scholar]

The influence of masculinity and femininity in responses to sex appeal advertising
Seung Yeon Lee & Seunghee Lee [Publisher] [Google Scholar]

Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers
Komal Nagar [Publisher] [Google Scholar]


Fashion and audio branding: The analysis and interpretation of luxury fashion marketing concepts
Yulia Malenkaya & Aliona Andreyeva [Publisher] [Google Scholar]