Consumer Research
Introduction
European Institute for Advanced Studies in Management EDEN Doctoral Seminar, Brussels, 28 Nov-2 Dec 2016; Deadline 25 Sep
EIASM EDEN Doctoral Seminar on Consumer Research
Brussels, Belgium, November 28-December 2, 2016
Dear Colleague,
We would like to draw your attention to the EDEN Doctoral Seminar on Consumer Research scheduled in Brussels on November 28 -December 2, 2016.
Application Deadline: September 25, 2016
Programme Coordinator & Faculty
- Luk Warlop, KU Leuven & BI Norwegian Business School Programme Coordinator & Faculty
- Stefano Puntoni, Rotterdam School of Management, The Netherlands
- Simona Botti, London Business School, U.K.
- Özlem Sandikci, Istanbul Sehir University, Turkey
Programme Objective
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.
4 ECTS will be assigned upon completion of the seminar
Full information on the seminar can be found here
http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=1209