Marketing and Venture Type


Special issue of Small Enterprise Research; Deadline 30 Nov 2017

A Special Issue of Small Enterprise Research on Marketing and Venture Type

Scholarly papers, teaching cases and papers addressing the public policy and practitioner perspectives of marketing in different forms of ventures are encouraged.

Small Enterprise Research (SER) is an international, scholarly, and double blind peer-reviewed journal. It was established in 1992 and it presents practitioner, analytical and theoretical insights which are focused on the topic of Small Business. Small Enterprise Research is the official journal of the Small Enterprise Association of Australia and New Zealand Ltd (SEAANZ), a not-for-profit organisation founded in 1987 with the specific purpose of advancing research, education, policy and practice in the field of small enterprise and entrepreneurship. As the official journal of SEAANZ, Small Enterprise Research is dedicated to the advancement of these ‘four pillars’ through the dissemination of knowledge.

Marketing in SMEs has changed significantly in recent years with the increased use of technology and internet-based promotional activities. But the nature of the firm also influences marketing activity and this Special Issue addresses how small firm marketing strategies have been altered to meet small firm objectives. Morris, Neumeyer & Kuratko (2015) identified four different venture types as: (1) Aggressive/High-Growth Ventures – these are often technology-based ventures with strong innovation capabilities that seek exponential growth and are funded by equity capital; (2) Managed-Growth Ventures – have a workable business model and seek stable growth over time; (3) Lifestyle Ventures – provide a relatively stable income stream for owners based on a maintenance approach to management; and (4) Survival Ventures – provide basic subsistence for the entrepreneur and his/her family.

The objectives of each of these four ventures, their strategies and tactics differ and contributions that are relevant to any of these venture types are welcome

Topics might include (among many others):

  1. Are accelerators focusing too much on selling the business and not the product?
  2. How is marketing different in resource constrained Survival Ventures?
  3. What are the various applications of marketing management that can be used to gain advantage in Managed Growth Ventures?
  4. How does marketing interact with entrepreneurship in the recognition and exploitation of opportunity?
  5. What Ethical marketing practices occur in the different ventures types?

The above questions are just indicative suggestions for papers and the Guest Editors are open to all forms of contributions relating to SME Marketing. Submissions can be qualitative, quantitative or theoretical papers, plus a case study and a practitioner perspective will also be included in the Special Issue.

Submission instructions

Submissions should be made via Small Enterprise Research’s ScholarOne Manuscripts system:

Further instructions for authors can be found here:

Editorial information