TOC: Mar Theory


Marketing Theory, 16(3)

Constructing the object of research in the manner of Piet Mondrian: An integrative epistemology for consumer research
Anissa Pomiès and Elisabeth Tissier-Desbordes [Publisher] [Google Scholar]

The reciprocal intertwining of practice and experience in value creation
Benjamin P. W. Ellway and Alison M. Dean [Publisher] [Google Scholar]

The scrapbook as an autobiographical memory tool
Barbara J. Phillips [Publisher] [Google Scholar]

The skins we live in
Alan Bradshaw and Andreas Chatzidakis [Publisher] [Google Scholar]

The liminality of branding: Interweaving discourses ‘making up’ a cultural intermediary occupation
Bernadette Loacker and Katie Rose Sullivan [Publisher] [Google Scholar]

Social labour: Exploring work in consumption
Stephanie Anderson, Kathy Hamilton, and Andrea Tonner [Publisher] [Google Scholar]


Marketing as mystification
Nikhilesh Dholakia [Publisher] [Google Scholar]