TOC: Mar Ed Rev
Introduction
Marketing Education Review, 26(3)
From the Editor
–John F. (Jeff) Tanner [Publisher]
The Impact of Peer Mentoring on Marketing Content Mastery
–Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson & Brennan Davis [Publisher] [Google Scholar]
Using Conjoint Analysis to Evaluate and Reward Teaching Performance
–Donald R. Bacon, Yilong (Eric) Zheng, Kim A. Stewart, Carol J. Johnson & Pallab Paul [Publisher] [Google Scholar]
The Value of Interactive Assignments in the Online Learning Environment
–Bela Florenthal [Publisher] [Google Scholar]
Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats
–Harri Jaskari & Minna-Maarit Jaskari [Publisher] [Google Scholar]