TOC: Mar Ed Rev


Marketing Education Review, 26(3)

From the Editor
John F. (Jeff) Tanner [Publisher]

The Impact of Peer Mentoring on Marketing Content Mastery
Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson & Brennan Davis [Publisher] [Google Scholar]

Using Conjoint Analysis to Evaluate and Reward Teaching Performance
Donald R. Bacon, Yilong (Eric) Zheng, Kim A. Stewart, Carol J. Johnson & Pallab Paul [Publisher] [Google Scholar]

The Value of Interactive Assignments in the Online Learning Environment
Bela Florenthal [Publisher] [Google Scholar]

Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats
Harri Jaskari & Minna-Maarit Jaskari [Publisher] [Google Scholar]