TOC: Handbook Brand Man Scales


The Handbook of Brand Management Scales, A book by Lia Zarantonello, Veronique Pauwels-Delassus

The Handbook of Brand Management Scales
Lia Zarantonello, Veronique Pauwels-Delassus [Publisher]


1. Brand Identity and Brand Image

2. Brand Associations

3. Brand Personality

4. Brand Authenticity

5. Perceived Brand Differentiation

6. Attitudes Toward the Brand

7. Experiential Consumption with Brands

8. Consumers’ Emotions Toward the Brand

9. Attachment to the Brand

10. Consumer-Brand Relationships

11. Brand Equity

12. Consumer Dispositions Toward Brands

13. Brand Orientation