TOC: Con Behav
Consumer Behavior, A book by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Consumer Behavior (7th) edition
–Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters [Publisher]
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Appendix: Developing Information about Consumer Behavior.
Part II: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity.
3. From Exposure to Comprehension.
4. Memory and Knowledge.
5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort.
Part III: THE PROCESS OF MAKING DECISIONS.
7. Problem Recognition and Information Search.
8. Judgment and Decision Making Based on High Effort.
9. Judgment and Decision Making Based on Low Effort.
10. Post-Decision Processes.
Part IV: THE CONSUMER’S CULTURE.
11. Social Influences on Consumer Behavior.
12. Consumer Diversity.
13. Household and Social Class Influences.
14. Psychographics: Values, Personality, and Lifestyles.
Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.
15. Innovations: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society.
Consumer Behavior (7th) edition, by Hoyer, MacInnis and Pieters is now available. The new edition includes updated content with new research and new examples coupled with a substantially augmented, state of the art set of instructor supplements designed to enhance student learning and teaching impact. Instructor Supplements include:
MindTap® Marketing, 1 term (6 months) Instant Access for Hoyer/MacInnis/Pieters/Close-Scheinbaum’s Consumer Behavior (ISBN-10: 1305640071 | ISBN-13: 9781305640078) MindTap® for Marketing for Hoyer/MacInnis/Pieters’ Consumer Behavior, 7E is the digital learning solution that helps you engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap® helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
LMS Integrated for MindTap® Marketing, 1 term (6 months) Instant Access (ISBN-10: 1305640098 | ISBN-13: 9781305640092] An access code will provide your students with seamless access to their LMS Integrated MindTap® Marketing resources from within your campus Learning Management System. Students will be prompted to enter this access code the first time that they click on a link in your course that includes Cengage content. The online product included the MindTap e-reader as well as self-assessments, additional readings, cases, and chapter quizzes.
Instructor’s Companion Website (ISBN-10: 1305507290 | ISBN-13: 9781305507296) Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, instructor’s manual, videos, and more
DVD (ISBN-10: 1305642864 | ISBN-13: 9781305642867) This series contains videos specifically tied to the end-of-chapter video cases that visually reinforce concepts and their applications in today’s consumer world.
Cengage Learning Testing, powered by Cognero® Instant Access (ISBN-10: 1305507312 | ISBN-13: 9781305507319) Cengage Learning Testing powered by Cognero®, is a flexible, online system that allows you to: import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.