TOC: Psych Mar


Psychology & Marketing, 33(9)

Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness
Yonghwan Chang and Yong Jae Ko [Publisher] [Google Scholar]

One For Me, One For You: Cause-Related Marketing with Buy-One Give-One Promotions
Anne Hamby [Publisher] [Google Scholar]

Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology
Eva Reinares-Lara, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo and Giovanni Pino [Publisher] [Google Scholar]

What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand
Alison B. Shields and Jennifer Wiggins Johnson [Publisher] [Google Scholar]

Face and Emotion Recognition on Commercial Property under EU Data Protection Law
Peter Lewinski, Jan Trzaskowski and Joasia Luzak [Publisher] [Google Scholar]

The Effects of Negatively Valenced Emotional Expressions in Online Reviews on the Reviewer, the Review, and the Product
Judith Anne Garretson Folse, McDowell Porter III, Mousumi Bose Godbole and Kristy E. Reynolds [Publisher] [Google Scholar]

Materialism, Status Consumption, and Market Involved Consumers
Leisa Reinecke Flynn, Ronald E. Goldsmith and Wesley Pollitte [Publisher] [Google Scholar]