TOC: J Global Mar


Journal of Global Marketing, 29(3)

Cultural, Subcultural, Cross-Country, and Transnational Perspectives in Marketing Research
Ajay K. Manrai [Publisher] [Google Scholar]

Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study
Thomas Aichner, Paolo Coletti, Cipriano Forza, Urban Perkmann & Alessio Trentin [Publisher] [Google Scholar]

Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines
Joseph A. Sy-Changco, Ramendra Singh, Rizalito L. Gregorio, Pierre-Xiao Lu & Geon-Cheol Shin [Publisher] [Google Scholar]

Sustainability Issues in Transnational Education Service: A Conceptual Framework and Empirical Insights
S. M. Riad Shams [Publisher] [Google Scholar]

Analyzing Customers’ Switching Intentions in the Telecom Sector
Gurjeet Kaur Sahi, Ritika Sambyal & Harjit Singh Sekhon [Publisher] [Google Scholar]