Marketing in the Consumer Internet of Things


Opportunities and Challenges in the Early Days, Washington, DC, 30 Sep 2016; Deadline 5 Sep

Marketing in the Consumer Internet of Things: Opportunities and Challenges in the Early Days

September 30, 2016
George Washington University

Join Donna Hoffman and Tom Novak of George Washington University for a co-hosted conference with the Marketing Science Institute (MSI) on September 30th: Marketing in the Consumer Internet of Things.

This conference is perfect for academic researchers who want to explore new frameworks, questions, and emergent paradigms in the consumer IoT.

What’s the real value proposition of the consumer Internet of Things? It’s not the individual applications, platforms, and connected devices, it’s the totality of new experiences that emerge as consumers connect and interact—and discover new capabilities that enhance and enrich their everyday lives.

Join us as top academic researchers and industry thought leaders from Samsung, Intel, Nike and others explore the far-reaching possibilities–and significant challenges–of the consumer IoT. Led by digital marketing experts Donna Hoffman and Tom Novak, we will address these questions:

  • What are current business trends and practices? What’s working (and what’s not)?
  • How might marketers and firms map out a brand IoT strategy?
  • What new research frameworks and paradigms are emerging in the consumer IoT?
  • What’s around the corner? How should we get ready for the continuing evolution of the IoT?

As a special thank you to MSI’s co-hosts, registration is currently open to non MSI members who are part of Donna and Tom’s academic community, offered at the MSI member rate of $295.

Please contact with the subject line “IoT Donna and Tom Academic Guest” and a member of the MSI team will assist you in your registration.