Good afternoon, Fellow AMA members,

I hope all is well. The AMA event in Atlanta was wonderful. A quick question: I am developing a syllabus for my Consumer Behavior course, and trying to base it almost exclusively on case studies: Do you know anyone who has taught a case-study-based Consumer Behavior course, and if so, would you be able to send me your syllabus, for some ideas?

Thank you in advance for your help,

Paul
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Paul J. Radich
Clinical Assistant Professor, Director of the Marketing Area
School of Business and Economics
The Catholic University of America
Washington, DC
http://business.cua.edu ~ radich@cua.edu ~ 202-319-5383