Case Based CB Course


Paul J. Radich is looking for ideas for a case-study-based Consumer Behavior course

Good afternoon, Fellow AMA members,

I hope all is well. The AMA event in Atlanta was wonderful. A quick question: I am developing a syllabus for my Consumer Behavior course, and trying to base it almost exclusively on case studies: Do you know anyone who has taught a case-study-based Consumer Behavior course, and if so, would you be able to send me your syllabus, for some ideas?

Thank you in advance for your help,

Paul J. Radich
Clinical Assistant Professor, Director of the Marketing Area
School of Business and Economics
The Catholic University of America
Washington, DC ~ ~ 202-319-5383