TOC: J Res Interactiver Mar


Journal of Research in Interactive Marketing, 10(3)

The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes
Gyaneshwar Singh Kushwaha and Shiv Ratan Agrawal

Factors affecting stickiness and word of mouth in mobile applications
Seeun Kim, Tae Hyun Baek, Youn-Kyung Kim, and Kyunga Yoo

Pre-purchase information search: too many sources to choose
Patricia Liebesny Broilo, Lélis Balestrin Espartel, and Kenny Basso

Email marketing in the era of the empowered consumer
Mari Hartemo

Does Facebook usage lead to conspicuous consumption?
David G. Taylor and David Strutton

Are they really persuaded with the brand embedded in the game?
Devika Vashisht and Sreejesh S. Pillai