SERVSIG Lovelock Award
Michael K. Brady has won AMA Services Marketing SIG's Christopher Lovelock Career Contributions to the Services Discipline
Christopher Lovelock Career Contributions to the Services Discipline Award Winner 2016:
Michael K. Brady – Florida State University, USA
Christopher Lovelock passed away on February 24, 2008. Christopher was a founding father of the services marketing field and he was recognized around the world as a leading authority on service management. Christopher was very important to many people in our academic community and he will be greatly missed!