TOC: J Mar Comm


Journal of Marketing Communications, 22(4)

‘On’Line or ‘Off’Line …. does the ‘Line’ or the ‘Communication’ matter most?
Philip J. Kitchen [Publisher] [Google Scholar]

Understanding branded flash mobs: The nature of the concept, stakeholder motivations, and avenues for future research
Philip Stanley Grant [Publisher] [Google Scholar]

Consumer purchase intentions for green products: Mediating role of WTP and moderating effects of framing
Nawel Ayadi & Alexandre Lapeyre [Publisher] [Google Scholar]

Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person
Veronica Gabrielli & Ilaria Baghi [Publisher] [Google Scholar]

Communicating brand gender through type fonts
Bianca Grohmann [Publisher] [Google Scholar]

The end of silence? Qualitative findings on corporate auditory identity from the UK
Roland H. Bartholmé & T.C. Melewar [Publisher] [Google Scholar]

Industry and agency views of social media: Issues implementing dialogic communication
Margo Buchanan-Oliver & Emma May Fitzgerald [Publisher] [Google Scholar]