TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 44(5)

Is “strategy” a dirty word?
Mark B. Houston

Commentary Celebrating marketing’s dirty word
Christine Moorman

Commentary Rigor versus method imperialism
Leigh McAlister

Procrastinators’ online experience and purchase behavior
Shabnam H. A. Zanjani, George R. Milne & Elizabeth G. Miller

A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Martin Heinberg, H. Erkan Ozkaya & Markus Taube

When will price increases associated with company donations to charity be perceived as fair?
Nicole Koschate-Fischer, Isabel V. Huber (née Stefan) & Wayne D. Hoyer

Disfluent vs. fluent price offers: paradoxical role of processing disfluency
Scott Motyka, Rajneesh Suri, Dhruv Grewal & Chiranjeev Kohli

Living brands: consumer responses to animated brand logos
S. Adam Brasel & Henrik Hagtvedt