TOC: J Acad Mar Sci
Journal of the Academy of Marketing Science, 44(5)
Is “strategy” a dirty word?
Mark B. Houston
Commentary Celebrating marketing’s dirty word
Commentary Rigor versus method imperialism
Procrastinators’ online experience and purchase behavior
Shabnam H. A. Zanjani, George R. Milne & Elizabeth G. Miller
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Martin Heinberg, H. Erkan Ozkaya & Markus Taube
When will price increases associated with company donations to charity be perceived as fair?
Nicole Koschate-Fischer, Isabel V. Huber (née Stefan) & Wayne D. Hoyer
Disfluent vs. fluent price offers: paradoxical role of processing disfluency
Scott Motyka, Rajneesh Suri, Dhruv Grewal & Chiranjeev Kohli
Living brands: consumer responses to animated brand logos
S. Adam Brasel & Henrik Hagtvedt