CALL FOR PAPERS

2017 Academy of Marketing Science Annual Conference
May 24-26, 2017
Coronado Island, California – Hotel del Coronado (http://hoteldel.com/)

Conference Program Co-Chairs:

Narongsak (Tek) Thongpapanl
Brock University, Canada

Kate Pounders
University of Texas at Austin, U.S.A.

Back to the Future: Using Marketing Basics to Provide Customer Value

Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference.

In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media.

Although these advancements offer the promise of enhanced knowledge insights, it is imperative that marketing scholars never lose sight of marketing’s basic premise – providing greater levels of customer value – and use these new levels of knowledge to accomplish just that.

This conference emphasizes the necessity of utilizing these advancements in conjunction with sound marketing theory, methods and strategy.

The location of the conference is the grand Hotel del Coronado, a classically historic beachfront hotel in the city of Coronado, just across the San Diego Bay from San Diego. This timeless and celebrated hotel parallels the need for modern market researchers to focus on classic theory, methods and strategy, despite an ever-changing environment.

Annual Conference Home Page: http://www.ams-web.org/event/2017AMSCoronado

Submission Deadline: November 11, 2016

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