TOC: Soc Mar Quart


Social Marketing Quarterly, 22(3)

A Conversation With Mr. Mechai Viravaidya: A Miraculous Journey of a Remarkable Man: From Cocoon to Butterfly
Sameer Deshpande [Publisher] [Google Scholar]

Case-Based Articles

Identifying Perceived Barriers and Benefits to Reducing Energy Consumption in an Affordable Housing Complex
Dan Reaves, Caroline M. Clevenger, MaryEllen Nobe, and Patricia A. Aloise-Young [Publisher] [Google Scholar]

Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns
Andrea Mowery, Paul Riedesel, Marietta Dreher, Barbara A. Schillo, and Jessie E. Saul [Publisher] [Google Scholar]

‘Tax’ and ‘Fee’ Message Frames as Inhibitors of Plastic Bag Usage Among Shoppers: A Social Marketing Application of the Theory of Planned Behavior
Sidharth Muralidharan and Kim Sheehan [Publisher] [Google Scholar]

Buzz Agents in a Teen-Driven Social Marketing Campaign: Positive Campaign Attitude Leads to Positive Changes in Health Outcomes
Amy Struthers and Ming Wang [Publisher] [Google Scholar]

Research With Latina and Black Women for an HIV Prevention Campaign
Lisa G. Colarossi, Daphne S. Hazel, Kate L. Collier, Sheldon DeSouza, and Les Pappas [Publisher] [Google Scholar]