TOC: Mar Intell Planning


Marketing Intelligence & Planning, 34(5)

Customer-salespeople relationship
Douglas Amyx, Shahid N. Bhuian, and G. David Shows

Capturing qualitatively different healthfulness images of food products
Petteri Puska and Harri T. Luomala

Using values to segment virtual consumers on social networking sites
Aziz Madi

How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan

Capacity building for sustained competitive advantage: a conceptual framework
S. M. Riad Shams

eWOM, eReferral and gender in the virtual community
Abubakar Mohammed Abubakar, Mustafa Ilkan, and Pinar Sahin

The concept of online corporate brand experience: an empirical assessment
Imran Khan, Zillur Rahman, and Mobin Fatma