TOC: Qual Market Res Intl J


Qualitative Market Research: An International Journal, 19(3)

Understanding meaning transfer in celebrity endorsements: a qualitative exploration
Varsha Jain and Subhadip Roy

Multiple stakeholders and B2B branding in emerging markets
Veronika Tarnovskaya and Galina Biedenbach

Entrepreneurial marketing in online businesses
Muhammad Naveed Anwar and Elizabeth Daniel

Using qualitative research for establishing content validity of e-lifestyle and website quality constructs
Shweta Pandey and Deepak Chawla

An investigation of the uses of corporate reputation
Chen-Chu Matilda Chen, Bang Nguyen, and T.C. Melewar