Consumer-Based Brand Equity
Bruno Schivinski, George Christodoulides and Cleopatra Veloutsou seek published and unpublished manuscripts for a meta-analysis
Together with George Christodoulides and Cleopatra Veloutsou, we are running a systematic review and meta-analysis on the antecedents and consequences of consumer-based brand equity framework based on Aaker’s 1991 framework.
We are asking authors who have used Aaker’s framework in quantitative research to participate in the study. Researchers are welcome to submit both published and unpublished manuscripts to my email (firstname.lastname@example.org).
We thank you in advance.
Dr. Bruno Schivinski
Lecturer in Marketing
Division of Marketing
Nottingham Business School