http://www.emeraldinsight.com/toc/yc/17/2

How children make purchase decisions: behaviour of the cued processors
Gunnar Mau, Michael Schuhen, Sascha Steinmann, and Hanna Schramm-Klein

Video games and young children’s evolving sense of identity: a qualitative study
Dina H. Bassiouni and Chris Hackley

Fashioning masculinity among young New Zealand men: young men, shopping for clothes and social identity
Lisa McNeill and Jacob McKay

Exploring self-regulatory strategies for eating behaviour in Danish adolescents
Liliya Nureeva, Karen Brunsø, and Liisa Lähteenmäki

Emotion regulation and young children’s consumer behavior
Matthew Allen Lapierre

All that glitters is not gold: do materialistic cues in advertising yield resistance?
Robert Freeman Cartwright and Suzanna J. Opree

Financial literacy among children: the role of involvement in saving money
Tali Te’eni-Harari

Editorial
Brian Young

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