Journal of Advertising Virtual Special Issue on the Role of Affect in Advertising
 
The Journal of Advertising is pleased to announce the Virtual Special Issue on the Role of Affect in Advertising. Dr. Sela Sar of the University Of Illinois at Urbana-Champaign has reviewed the issues published between 2005 and 2016 in the Journal and compiled a list of 10 most important articles in this area.
 
The selected articles examined the effects of both valence (i.e., positive vs. negative) and discrete emotions in the advertising of various topics that range from brand advertising to health and socially caused advertising. Each of the selected articles presents a unique contribution to our understanding of the role of affect in advertising.
 
For more information on the Virtual Special Issue on the Role of Affect in Advertising, please click this link:
http://explore.tandfonline.com/content/bes/ujoa-vsi-affect-intro/ujoa-vsi-affect
 
We offer free access to the articles until October 31, 2016.
 
Kind regards,
Shintaro Okazaki
Editor-in-Chief, Journal of Advertising
King’s College London