http://www.emeraldinsight.com/doi/book/10.1108/S1548-6435201613

Marketing in and for a Sustainable Society

Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint
Rajan Varadarajan

Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives
Jakki J. Mohr, Linda L. Price, and Aric Rindfleisch

A Stakeholder Marketing Approach to Sustainable Business
Tracy L. Gonzalez-Padron, G. Tomas M. Hult, and O. C. Ferrell

Turning to Sustainable Business Practices: A Macromarketing Perspective
Mark Peterson and Matthew B. Lunde

No Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability
Seonaidh McDonald, Caroline J. Oates, and Panayiota J. Alevizou

Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective
Bipul Kumar and Nikhilesh Dholakia

Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market
Diane M. Martin and Terhi Väistö

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