http://link.springer.com/journal/13162/6/1

Reflections on customer-based brand equity: perspectives, progress, and priorities
Kevin Lane Keller

Commentary

Customer-based strategic brand management: past progress and future challenges
Deborah Roedder John

Commentary

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Zeynep Gürhan-Canli, Ceren Hayran & Gülen Sarial-Abi

Commentary

Branding in the digital era: new directions for research on customer-based brand equity
Vanitha Swaminathan

Theory/Conceptual

A unified conceptualization of the attraction effect
K. Sivakumar

Theory/Conceptual

In search of clarity on servant leadership: domain specification and reconceptualization
Rebecca VanMeter, Lawrence B. Chonko, Douglas B. Grisaffe & Emily A. Goad

Theory/Conceptual

Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions
Rita Di Mascio

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