The Many Paths to Societal Wellbeing


Charting a Course Forward, Special issue of Journal of Social Marketing; Deadline 6 Feb 2017

Journal of Social Marketing Call for Papers

The Many Paths to Societal Wellbeing: Charting a Course Forward

Guest Editors: Professor Rebekah Russell-Bennett and Dr Nadia Zainuddin

Societal wellbeing is firmly on the agenda of marketers, governments, nonprofits and social enterprise. The culture of excess consumption is grinding to a halt as consumers become more aware of the need to conserve resources to live healthier lives and to protect the planet. To achieve societal wellbeing requires a multi-disciplinary approach as the barriers are complex with solutions that take time and require multiple stakeholder involvement. This means rethinking the single path approach which traditionally pits different fields against each to find the ‘silver bullet’ that will solve the world’s problems.

This special issue seeks to bring together pathways to societal wellbeing such as social marketing, behavioural economics, health education, environmental psychology, and transformative consumer/service research to identify how we might chart a course together.

Societal wellbeing is the theme of the 2016 International Social Marketing Conference, hosted by the University of Wollongong, New South Wales Australia from 25-27 September 2016. Authors of a selection of the highest quality conference papers from the conference will be invited to submit full papers for this special issue. Other high quality manuscripts not associated with the conferences, but that address the special issue theme, are encouraged.

Early expressions of interest and inquiries can be directed to the special issue editors:


Authors need to adhere to the guidelines of JSOCM. The JSOCM word limit is 6000 words. For other information about the journal, including specific author guidelines, please visit

Articles aimed at this Special Issue of JSOCM should be submitted via Scholar One. Authors must indicate the paper is submitted for “The many paths to societal wellbeing” Special Issue in the submission process. The deadline for submissions is 6 February 2017.

Manuscripts will be desk reviewed and those that successfully meet the requirements of the journal and the special issue will undergo a blind peer review process.