Revisit: La Londe Mar Comm/CB 2017


La Londe Conference on Marketing Communications and Consumer Behavior, La Londe les Maures, France, 31 May-2 Jun 2017

The 2017 La Londe Conference

May 31 – June 2, 2017 – La Londe les Maures, France

The La Londe Conference will be holding its Conference on Marketing Communications and Consumer Behavior from May 31 to June 2, 2017 in the resort of La Londe les Maures, on the Riviera in southern France.

The conference is this year chaired by Tina M. Lowrey (HEC Paris) and Mario Pandelaere (Virginia Tech). The keynote speaker is Thomas D. Gilovich, the Irene Blecker Rosenfeld Professor of Psychology at Cornell University.

The call for papers is now available on the La Londe Conference website. The conference website will be available for submissions betweenMonday, November 7, 2016, and the deadline, midnight ESTSaturday, January 7, 2017Authors will be notified before March 10, 2017 as to the acceptance of their manuscripts.

Conference website:

Call for papers:  Access to the Call for Paper

Looking forward to seeing everyone in La Londe!

Tina and Mario


Jeanette THEOKRITOFF, +33 (0)4 42 28 08 63 – E-mail: