TOC: J Global Scholars Mar Sci


Journal of Global Scholar of Marketing Science, 26(3)

Role of user-created programs in online game consumer behavior
Sang Jin Kim, Kyung Hoon Kim & Chang Han Lee [Publisher] [Google Scholar]

Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach
Ping Sun, Xiang Robert Li & Drew Martin [Publisher] [Google Scholar]

Age and gender differences: Understanding mature online users with the online purchase intention model
Monica Law & Mark Ng [Publisher] [Google Scholar]

Influence of sustainable marketing activities on customer equity
Yang Sun & Eunju Ko [Publisher] [Google Scholar]

Psychological underpinnings of luxury brand goods repurchase intentions: Brand–self congruity, emotional attachment, and perceived level of investment made
Jihyun Kim & Hyun-Mee Joung [Publisher] [Google Scholar]