TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholar of Marketing Science, 26(3)
Role of user-created programs in online game consumer behavior
–Sang Jin Kim, Kyung Hoon Kim & Chang Han Lee [Publisher] [Google Scholar]
Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach
–Ping Sun, Xiang Robert Li & Drew Martin [Publisher] [Google Scholar]
Age and gender differences: Understanding mature online users with the online purchase intention model
–Monica Law & Mark Ng [Publisher] [Google Scholar]
Influence of sustainable marketing activities on customer equity
–Yang Sun & Eunju Ko [Publisher] [Google Scholar]
Psychological underpinnings of luxury brand goods repurchase intentions: Brand–self congruity, emotional attachment, and perceived level of investment made
–Jihyun Kim & Hyun-Mee Joung [Publisher] [Google Scholar]