TOC: Health Mar Quart


Health Marketing Quarterly, 33(2)

Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations
Hanifi Murat Mutlu & Atilla Sürer [Publisher] [Google Scholar]

Physicians, patients, and Facebook: Could you? Would you? Should you?
Joy V. Peluchette, Katherine A. Karl & Alberto Coustasse [Publisher] [Google Scholar]

Developing a framework of service convenience in health care: An exploratory study for a primary care provider
Sven Tuzovic & Volker Kuppelwieser [Publisher] [Google Scholar]

Does trust of patients in their physician predict loyalty to the health care insurer? The Israeli case study
Gillie Gabay [Publisher] [Google Scholar]

Understanding the factors that influence patient satisfaction with ambulance services
Svetlana Bogomolova, P. J. Tan, S. P. Dunn & M. Bizjak-Mikic [Publisher] [Google Scholar]

Perceived benefits and barriers of physical activity: A social marketing formative study
Sharyn Rundle-Thiele, Krzysztof Kubacki & Naomi Gruneklee [Publisher] [Google Scholar]