Following the 2010-2011 earthquakes, Christchurch has re-emerged as a vibrant, ever-changing city. Lonely Planet listed it as one of the top 10 cities to visit and on The New York Times’s 52 Places to Go, Christchurch ranked no. 2.

Marketing exists in an environment that is constantly evolving. It interfaces with psychology, tourism, management, entrepreneurship, law, economics and other social sciences. Other disciplines like engineering and natural sciences now recognise that business knowledge significantly contributes to the success of new discoveries and innovation. Increasingly, governments and research bodies encourage cross-collaborations between and among scholars in advancing new knowledge to benefit society.

ANZMAC 2016 encourages scholars to submit research based on cross disciplinary approaches and will provide a forum where scholars engage in a robust conversation on the cross disciplinary impact of marketing and how marketing should look in this environment.

Due to multiple requests the Paper Submission Deadline for the ANZMAC 2016 Conference has been extended to 01st July 2016. For more information on the Call for Papers and the Submission Guidelines please visit:

http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era

Please direct all conference related enquiries to: anzmacconference2016@canterbury.ac.nz

Conference Co-chairs:

A/Prof Sussie Morrish, Dr Girish Prayag and A/Prof Jörg Finsterwalder

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