TOC: J Mar Res


Journal of Marketing Research, 53(3)

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
Ana Babic Rosario, Francesca Sotgiu, Kristine De Valck, and Tammo H. A. Bijmolt [Publisher] [Google Scholar]

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches
Eric (Er) Fang, Jongkuk Lee, Robert Palmatier, and Shunping Han [Publisher] [Google Scholar]

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
Mathew S. Isaac, Aaron R. Brough, and Kent Grayson [Publisher] [Google Scholar]

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings
Minah H. Jung, Hannah Perfecto, and Leif D. Nelson [Publisher] [Google Scholar]

Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order–Consumption Time Delay and Meal Content
Eric M. VanEpps, Julie S. Downs, and George Loewenstein [Publisher] [Google Scholar]

Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors
Rajesh Bagchi, Nevena T. Koukova, Haresh Gurnani, Mahesh Nagarajan, and Shweta S. Oza [Publisher] [Google Scholar]

Productivity Metrics and Consumers’ Misunderstanding of Time Savings
Bart De Langhe and Stefano Puntoni [Publisher] [Google Scholar]

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System
Federico Rossi and Pradeep K. Chintagunta [Publisher] [Google Scholar]

“Yes/No/Not Right Now”: Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings
Eleanor Putnam-Farr and Jason Riis [Publisher] [Google Scholar]

Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors
Amir Grinstein and Ann Kronrod [Publisher] [Google Scholar]

Exploring the Differences Between Conscious and Unconscious Goal Pursuit
Juliano Laran, Chris Janiszewski, and Anthony Salerno [Publisher] [Google Scholar]