TOC: J Intl Mar


Journal of International Marketing, 24(2)

Performance Effects of Global Account Coordination Mechanisms: An Integrative Study of Boundary Condition
Linda Hui Shi and Tao (Tony) Gao
?We draw on global marketing strategy, organizational design, and relationship marketing theories to study how the performances of two global account coordination mechanisms (operational versus relational) vary with a host of strategic, relational, and environmental conditions.
[Article Snapshot] [Full Article] [Google Scholar]

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global Versus Local Consumer Culture Positioning
Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, and Kristy Reynolds
The orientation of how individuals pursue goals (promotion vs. prevention regulatory focus), which can be primed, directly affects the consumers’ global consumption orientation and ultimately their preference for global vs. local consumer culture-positioned advertising messages.
[Article Snapshot] [Full Article] [Google Scholar]

Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
Helena F. Allman, Anton P. Fenik, Kelly Hewett, and Felicia N. Morgan
An examination of the interactive effects of country of manufacture, vertical line extension type, and brand concept on brand image evaluations shows that manufacturing in a country with a favorable micro country-of-origin image does not always improve brand image evaluations.
[Article Snapshot] [Full Article] [Google Scholar]

A Memory-Theory Perspective of Country-Image Formation
Richard Lee, Larry Lockshin, and Luke Greenacre
This study draws on the associative network theory of memory to demonstrate that a reverse country-of-origin effect, where product beliefs influence the image of the product’s origin country, can occur.
[Article Snapshot] [Full Article] [Google Scholar]

Our Apples Are Healthier Than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products
Justina Gineikiene, Bodo B. Schlegelmilch, and Ruta Ruzeviciute
We seek to understand when and how country of origin is related to different healthiness perceptions of domestic and foreign food products.
[Article Snapshot] [Full Article] [Google Scholar]