Shelby D. Hunt/Harold H. Maynard Award


Christian Homburg, Martin Schwemmie and Christina Kuehnl have won the 2015 award for their article in the Journal of Marketing

2015 Shelby D. Hunt/Harold H. Maynard Award

Christian Homburg, Martin Schwemmie, and Christina Kuehnl have been selected as the recipients of 2015 Shelby D. Hunt/Harold H. Maynard Award for their article {"New Product Design: Concept, Measurement and Consequences,”} which appeared in the May 2015 (Volume 79, Number 3) issue of Journal of Marketing.

The article was chosen for its significant contribution to marketing theory and thought.

Nominations for the award were solicited from members of the Journal of Marketing AE and Editorial Review Board. A committee overseeing the nominating and selection process includes Robert Leone (Chair), Gary Frazier, and David Stewart.

The award is presented annually at the Summer AMA Conference.

  • Christian Homburg is Professor of Marketing, Chair of the Marketing Department, and Director of the Institute for Market-Oriented Management, University of Mannheim.
  • Martin Schwemmle is a doctoral student, Marketing Department, University of Mannheim.
  • Christina Kuehnl is Assistant Professor, Marketing Department, University of Mannheim.

This year’s finalists included:

  • “The Chief Marketing Officer Matters!, Frank Germann,” Peter Ebbes, and Rajdeep Grewal (Volume 79, Number 3, May 2015)
  • “Marketing Department Power and Firm Performance,” Hui Feng, Neil A. Morgan, and Lopo L. Rego (Volume 79, Number 5, September 2015)